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Cause Marketing For Dummies
by Joe Waters and Joanna MacDonald

Overview -

Create a mutually beneficial partnership between nonprofit and for-profit enterprises

Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter.  Read more...


 
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Language: English

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More About Cause Marketing For Dummies by Joe Waters; Joanna MacDonald
 
 
 
Overview

Create a mutually beneficial partnership between nonprofit and for-profit enterprises

Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes.

Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.

The EPUB format of this title may not be compatible for use on all handheld devices.



This item is Non-Returnable.

 
Details
  • ISBN: 9781118119068
  • Publisher: Wiley
  • Imprint: For Dummies
  • Date: July 2011
 
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