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Co-Opetition
by Adam M. Brandenburger and Barry J. Nalebuff


Overview - Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both.  Read more...

 

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Language: eng

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More About Co-Opetition by Adam M. Brandenburger; Barry J. Nalebuff
 
 
 
Overview
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.



Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.


From the Trade Paperback edition.


This item is Non-Returnable.

 
Details
  • ISBN: 9780307790545
  • Publisher: The Crown Publishing Group
  • Imprint: Crown Business
  • Date: July 2011
  • Seller Statement: Sold by Random House, Inc.
 
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