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Color : Messages & Meanings: A Pantone Color Resource
by Leatrice Eiseman


Overview - - Features up-to-date color combination guidelines

- Includes printing formulas for reproduction of 4-color process and the PANTONE(R) equivalents

There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.  Read more...


 
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More About Color by Leatrice Eiseman
 
 
 
Overview
- Features up-to-date color combination guidelines

- Includes printing formulas for reproduction of 4-color process and the PANTONE(R) equivalents

There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.

This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

 
Details
  • ISBN-13: 9780971401068
  • ISBN-10: 0971401063
  • Publisher: Hand Books Press
  • Publish Date: November 2006
  • Page Count: 144
  • Dimensions: 9.52 x 10.76 x 0.49 inches
  • Shipping Weight: 1.68 pounds


Related Categories

Books > Art > Color Theory

 
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