This place could use some color That s what 44-year-old Barbara Bradley said to a friend during a layover. It was 1982 and all the women could see was a succession of drab, bulky suitcases being lugged through the terminal. When they returned home to Indiana, Barbara and her business partner got out a few Simplicity patterns and a Singer sewing machine and set to work.Read more...
This place could use some color That s what 44-year-old Barbara Bradley said to a friend during a layover. It was 1982 and all the women could see was a succession of drab, bulky suitcases being lugged through the terminal. When they returned home to Indiana, Barbara and her business partner got out a few Simplicity patterns and a Singer sewing machine and set to work. That first year Vera Bradley sold $10,000 worth of their colorful quilted bags. Today, the company has revenue of over half a billion dollars.
Barbara Bradley has a message for women: stop second guessing yourself. Your moment of reinvention is right around the corner. Your potential is endless. It s never too late or too early to redesign your work and life and start again. Whatever it is you re inspired to do, you can build on what you already know, learn something new, and then go for it
In this book, Barbara Bradley shares the values that help her to thrive in business, health, relationships...and in every aspect of her personal and professional life. They include:
Following your strengths / Acknowledging passion as a magic ingredient / Making a friend wherever you go / Being fussy; noticing every detail / Keeping the F in Fun / Making your own luck / Creating a home wherever you go / Leaning on your sisters / And remembering always there s enough for everyone."
- ISBN-13: 9781250121912
- ISBN-10: 1250121914
- Publisher: St. Martin's Press
- Publish Date: April 2017
- Page Count: 256
- Dimensions: 9.2 x 7.5 x 1 inches
- Shipping Weight: 1.95 pounds
Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page .
- Review Date: 2017-02-27
- Reviewer: Staff
This empowering offering is replete with practical strategies for leading a fulfilled life. In a breezy and friendly tone, Baekgaard, cofounder of the apparel and accessories line that bears her mothers name, Vera Bradley, doles out sage advice. Her advice includes being unafraid to take chances (without that, the company wouldnt exist, she insists), giving back (as she does with the Vera Bradley Foundation, a breast cancer charity), being ready to make friends anywhere, knowing your audience, and taking breaks. She calls her business strategy ready, fire, aimmeaning that if one always waited for the perfect market research and business plan, few companies would be created. Her business (and personal) style is inclusive, although she does note that on issues shes passionate about, like having all departments of her company under one roof, she will stand firm. Baekgaards optimistic take on life and values-based leadership style will inspire readers, particularly those already smitten with her companys colorful goods. (Apr.)