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Communications Writing and Design : The Integrated Manual for Marketing, Advertising, and Public Relations
by John DiMarco


Overview -

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

  • Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
  • Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
  • Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
  • Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
  • A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
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    Language: English

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    More About Communications Writing and Design by John DiMarco
     
     
     
    Overview

    Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

  • Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
  • Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
  • Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
  • Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
  • A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors


    This item is Non-Returnable.

     
    Details
    • ISBN: 9781119118923
    • Publisher: Wiley
    • Imprint: Wiley-Blackwell
    • Date: Mar 2017
     
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