Coupon
Competition Demystified : A Radically Simplified Approach to Business Strategy
by Bruce Greenwald and Judd Kahn


Overview - Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.  Read more...

 
Paperback
  • $18.00

Add to Cart + Add to Wishlist

In Stock Online.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 23 copies from $12.82
 
 
 

More About Competition Demystified by Bruce Greenwald; Judd Kahn
 
 
 
Overview
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

 
Details
  • ISBN-13: 9781591841807
  • ISBN-10: 1591841801
  • Publisher: Portfolio
  • Publish Date: August 2007
  • Page Count: 416
  • Reading Level: Ages 18-UP
  • Dimensions: 8.34 x 5.52 x 0.9 inches
  • Shipping Weight: 0.83 pounds


Related Categories

Books > Business & Economics > Strategic Planning

 
BAM Customer Reviews