Coupon
Connected by Design : 7 Principles of Business Transformation Through Functional Integration
by Barry Wacksman and Chris Stutzman


Overview -

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age?  Read more...


 
Hardcover
  • $29.95
Sorry: This item is not currently available.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 16 copies from $7.99
 
eBook
Retail Price: $19.99
$17.13

Add to Cart + Add to Wishlist

Download

This item is available only to U.S. and Canada billing addresses.
 
 
 

More About Connected by Design by Barry Wacksman; Chris Stutzman
 
 
 
Overview

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age?

The answer is through functional integration. Some of the world's most highly valued companies--including Amazon, Apple and Google--have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams.

Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.


 
Details
  • ISBN-13: 9781118858202
  • ISBN-10: 1118858204
  • Publisher: Jossey-Bass
  • Publish Date: May 2014
  • Page Count: 236
  • Dimensions: 9.26 x 6.29 x 0.95 inches
  • Shipping Weight: 0.98 pounds


Related Categories

Books > Business & Economics > Strategic Planning

 
BAM Customer Reviews