Author and entrepreneur Natalie MacNeil guides you to tap into your creative genius, build a strong foundation with the four pillars that hold up every thriving business, create heart-centric product and marketing plans, put together your A-team, envision the bigger picture, map your next steps, and ultimately bring your dream business to life. Read more...
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Author and entrepreneur Natalie MacNeil guides you to tap into your creative genius, build a strong foundation with the four pillars that hold up every thriving business, create heart-centric product and marketing plans, put together your A-team, envision the bigger picture, map your next steps, and ultimately bring your dream business to life.
So what are you waiting for? Dive in. Explore. Envision. Create. CONQUER.
Lifestyles: Taking care of business
Upon starting her own company, entrepreneurial mentor Natalie MacNeil found that “traditional business plans induced eye rolls and tears of boredom.” She figured there was a better, and perhaps more female-centric, way to find one’s calling. Enter The Conquer Kit, MacNeil’s interactive approach to navigating the business world. The book first encourages careful self-analysis with timed activities that include space on the page for scribbling ideas and responses to prompts and a “Conqueror Archetype Quiz,” all designed to help the proto-entrepreneur face fears, identify strengths and gain focus. Later chapters focus on marketing, team building and big-picture planning, but MacNeil’s third and fourth steps—“Form the Four Pillars of Success,” which includes tasks like accounting and writing an operations manual, and “Get Your Mind on Your Money,” a quick guide to finance—will strengthen readers’ savvy and confidence. The Conquer Kit also gets a boost from bonus content on MacNeil’s award-winning website.
If your hair skills start with a side-part and end with a ponytail, prepare to be wowed and schooled by hairstylist and blogger Jenny Strebe’s 100 Perfect Hair Days. From a Boho Topsy-tail Side Braid for everyday wear to a Knotted Faux Hawk for special events—and anything you can imagine in between—Strebe provides step-by-step illustrations, instructions and product and tool requirements. Each style is coded for the types of hair it suits best (wavy, fine, curly, etc.) and whether or not you can go it alone, as many of the fancier creations require a partner for the handiwork. I did quickly achieve a decent Topsy-tail Pony on my own, and am eager to try a Messy Top Knot (“great for any girl on the go”) and some Beach Waves. The hairstyle models are all young women, which, if a little aggravating for this reader, make it easy to see this as a great gift for some tween or teen girls—a sourcebook for girly fun with the BFF.
TOP PICK IN LIFESTYLES
Elizabeth Wilhide’s Scandinavian Home offers a colorfully elegant tour through the icons of midcentury modern: here a Womb Chair, there a Marimekko poppy print, everywhere the clean lines and earthy curves that defined the best of post-World War II design, now experiencing a revival in a big way. (Not that it ever really vanished—paging through, you’ll grasp the origins of many classic IKEA pieces.) The Scandinavian modern ethos values simplicity and approachability: An Egg chair, for instance, is almost irresistibly inviting. Scandinavian modern is characterized by its “contemporary ethos in design” and a “connection to nature that is innate in the human spirit,” Wilhide writes. She goes on to profile the movement’s key designers and artists in her Design Directory, and a final section showcases gorgeous, present-day home interiors that employ this now-classic style. Browse, salivate, then head to Pinterest to plan your own midcentury modern dream home.