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The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
by Thomas Frank


Overview - Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business.  Read more...

 
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More About The Conquest of Cool by Thomas Frank
 
 
 
Overview
Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business. Halftones & tables.

 
Details
  • ISBN-13: 9780226260129
  • ISBN-10: 0226260127
  • Publisher: University of Chicago Press
  • Publish Date: October 1998
  • Page Count: 322
  • Dimensions: 9.04 x 5.98 x 0.73 inches
  • Shipping Weight: 1.01 pounds


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Books > Business & Economics > General

 
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