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Contemplating Corporate Marketing, Identity and Communication
by Klement Podnar and John Balmer


Overview -

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.  Read more...


 
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More About Contemplating Corporate Marketing, Identity and Communication by Klement Podnar; John Balmer
 
 
 
Overview

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.

Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights.

In a field characterized by paradoxes - unity and variety; integration and specialization - the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.



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Details
  • ISBN-13: 9781138971684
  • ISBN-10: 1138971685
  • Publisher: Routledge
  • Publish Date: February 2016
  • Page Count: 176
  • Dimensions: 9.21 x 6.14 x 0.38 inches
  • Shipping Weight: 0.56 pounds


Related Categories

Books > Business & Economics > Corporate & Business History - General
Books > Business & Economics > Marketing - General
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