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Costovation : Innovation That Gives Your Customers Exactly What They Want--And Nothing More
by Stephen Wunker and Jennifer Luo Law


Overview -

Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more.  Read more...


 
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More About Costovation by Stephen Wunker; Jennifer Luo Law
 
 
 
Overview

Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.


 
Details
  • ISBN-13: 9780814439753
  • ISBN-10: 0814439756
  • Publisher: Amacom
  • Publish Date: August 2018
  • Page Count: 208
  • Reading Level: Ages 18-NA
  • Dimensions: 9.2 x 6.2 x 1 inches
  • Shipping Weight: 0.8 pounds


Related Categories

Books > Business & Economics > Management - General
Books > Business & Economics > Strategic Planning
Books > Business & Economics > Production & Operations Management

 
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