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Crafting and Executing Strategy : The Quest for Competitive Advantage: Concepts and Cases
by Arthur A. Thompson and Margaret A. Peteraf and John E. Gamble and III A. J. Strickland


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Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition.  Read more...


 
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More About Crafting and Executing Strategy by Arthur A. Thompson; Margaret A. Peteraf; John E. Gamble; III A. J. Strickland
 
 
 
Overview

Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students understanding of the material in the process.

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Details
  • ISBN-13: 9780077720599
  • ISBN-10: 0077720598
  • Publisher: Irwin Professional Pub
  • Publish Date: January 2015


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Books > Business & Economics > Management - General

 
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