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Crazy Is A Compliment : The Power of Zigging When Everyone Else Zags
by Linda Rottenberg


Overview - "If people aren't calling you crazy, you aren't thinking big enough."
These days taking chances isn t just for college dropouts in hoodies. Whether you work at a Fortune 500 company, a nonprofit, or a mom-and-pop, everybody needs to think and act like an entrepreneur.
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More About Crazy Is A Compliment by Linda Rottenberg
 
 
 
Overview
"If people aren't calling you crazy, you aren't thinking big enough."
These days taking chances isn t just for college dropouts in hoodies. Whether you work at a Fortune 500 company, a nonprofit, or a mom-and-pop, everybody needs to think and act like an entrepreneur. We all need to be nimble, adaptive, daring and maybe even a little crazy or risk being left behind.
But how do you take smart risks without risking it all? That s Linda Rottenberg s expertise. As the cofounder and CEO of Endeavor, the world s leading organization dedicated to supporting fast-growing entrepreneurs, she s spent the last two decades helping innovators think bold and execute smart.
Now Rottenberg draws on her unrivaled experience to show you the proven techniques to achieve your dreams: from overcoming fear to facing down critics, from stalking supporters to exploiting chaos. Crazy Is a Compliment combines inspiring stories, original research, and practical advice to create a road map for getting started and going bigger.
Rottenberg brings to life iconic entrepreneurs like Walt Disney and Estee Lauder and reveals how companies like MTV, GE, and Burberry found their best successes by breaking the corporate mold and embracing the entrepreneur mind-set. She also introduces us to some of the one thousand entrepreneurs she s advised, like Leila Velez, who started a hair-care company in her kitchen sink in Rio that now earns $80 million a year. As Linda writes:
Every day I meet people with a dream. Maybe you re serving coffee and fantasizing about launching a microbrewery; maybe you ve skipped college and yearn to start your own design firm; maybe you re sitting in your cubicle and brainstorming a new idea that can improve your company.
You have a dream, but you don t know how to turn your dream into reality. Or you ve already launched your dream but you re unsure how to take it to the next level. This book can show you the way."

 
Details
  • ISBN-13: 9781591846642
  • ISBN-10: 1591846641
  • Publisher: Portfolio
  • Publish Date: October 2014
  • Page Count: 263
  • Dimensions: 1 x 5 x 8 inches
  • Shipping Weight: 1 pounds


Related Categories

Books > Business & Economics > Careers - General
Books > Business & Economics > Entrepreneurship

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page .
  • Review Date: 2014-07-14
  • Reviewer: Staff

Rottenberg, cofounder and CEO of Endeavor, boldly presents a road map for taking great ideas to scale and making the entrepreneurial lifestyle work for you. According to the author, this is a great time to be an entrepreneur, since company loyalty is no longer rewarded with job security and a pension. Even if your ideas look nutty to others, focus on your dreams, advises Rottenberg. After all, mastering the art of entrepreneurship is about learning to take chances. The book is illustrated with plenty of examples to provide inspiration, such as Sara Blakely of Spanx, Bette Graham of Liquid Paper, and Amazon’s Jeff Bezos. The entrepreneurial types she describes are divided into gazelles (creators of new high-growth business ventures), skunks (who advocate for new endeavors within an existing corporate structure), dolphins (who display an entrepreneurial spirit inside the social sector), and butterflies (small-scale and lifestyle entrepreneurs). The lesson: anyone, anywhere can become an entrepreneur. Rottenberg’s energy is contagious, and the chatty, conversational presentation is designed to get readers moving. This is a great guide for those with more dreams than courage. Agent: David Black, David Black Agency. (Oct.)

 
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