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Creating Signature Stories : Strategic Messaging That Energizes, Persuades and Inspires
by David Aaker


Overview -

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories--intriguing, authentic, and involving narratives--apply the power of stories to communicate a strategic message.  Read more...


 
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More About Creating Signature Stories by David Aaker
 
 
 
Overview

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories--intriguing, authentic, and involving narratives--apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.



This item is Non-Returnable.

 
Details
  • ISBN-13: 9781683506119
  • ISBN-10: 1683506111
  • Publisher: Morgan James Publishing
  • Publish Date: March 2018
  • Page Count: 190
  • Dimensions: 8.5 x 5.5 x 0.44 inches
  • Shipping Weight: 0.54 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > E-Commerce - Internet Marketing
Books > Business & Economics > Business Communication - General

 
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