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Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore and Regis McKenna

Overview -

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet.  Read more...


 
Paperback - Revised Ed.
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More About Crossing the Chasm by Geoffrey A. Moore; Regis McKenna
 
 
 
Overview

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

 
Details
  • ISBN-13: 9780060517120
  • ISBN-10: 0060517123
  • Publisher: HarperBusiness
  • Publish Date: September 2002
  • Page Count: 256

Series: Harper Business Essentials

Related Categories

Books > Business & Economics > Management - General
Books > Business & Economics > New Business Enterprises
Books > Business & Economics > Marketing - General

 
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