Cultivating Diversity in Fundraising (AFP/Wiley Fund Development Series) : Nonprofit Law, Finance and Management Series, Book 194 (eBook)
by Janice Gow Pettey

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Language: English

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Overview

An important roadmap for fundraising in today's multicultural communities



Raising money in today's diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people's differences.



In this groundbreaking new book, the author examines today's four major ethnic groups-African American, Asian American, Hispanic/Latino, and Native American-in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.



In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions:

  • Who are diverse donors?

  • What are their charitable traditions and interests?

  • What fundraising methods will be successful in diverse communities?

  • What can fundraisers do to include more diversity in fundraising efforts?





    Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today's nonprofit sector.

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    Details
    • ISBN: 9780471226017
    • Publisher: John Wiley & Sons, Ltd.
    • Imprint: John Wiley & Sons, Inc.
    • Date: Mar 2002
     
     
     
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    Author: Janice Gow Pettey

     
     
     
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