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Dancing with Digital Natives : Staying in Step with the Generation That's Transforming the Way Business Is Done
by Michelle Manafy and Heidi Gautschi

Overview - Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance.  Read more...

 
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Language: English

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More About Dancing with Digital Natives by Michelle Manafy; Heidi Gautschi
 
 
 
Overview
Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how digital natives work, shop, play, and learn, this resource offers practical advice geared to help managers, marketers, coworkers, and educators maximize their interactions and create environments where everyone wins.


This item is Non-Returnable.

 
Details
  • ISBN: 9780910965989
  • Publisher: Information Today, Inc.
  • Imprint: CyberAge Books
  • Date: July 2011
 
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