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Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know
by Mark Jeffery


Overview -

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted.  Read more...


 
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Language: English

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More About Data-Driven Marketing by Mark Jeffery
 
 
 
Overview

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.

With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.


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Details
  • ISBN: 9780470595695
  • Publisher: Wiley
  • Imprint: John Wiley & Sons, Inc.
  • Date: Jan 2010
 
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