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Demand : Creating What People Love Before They Know They Want It
by Adrian J. Slywotzky and Karl Weber and Dave Courvoisier


Overview - In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators.  Read more...

 
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More About Demand by Adrian J. Slywotzky; Karl Weber; Dave Courvoisier
 
 
 
Overview
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good does not equal magnetic; how what you don t see can make or break a product; the art of transforming fence sitters into customers; why there s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage)."

 
Details
  • ISBN-13: 9781611746518
  • ISBN-10: 1611746515
  • Publisher: Highbridge Company
  • Publish Date: November 2011
  • Page Count: 750


Related Categories

Books > Business & Economics > Marketing - Research
Books > Business & Economics > Consumer Behavior - General

 
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