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Designing Brand Experience : Creating Powerful Integrated Brand Solutions
by Robin Landa


Overview - In today's competitive marketplace, establishment of a creative brand identity is crucial to achieving brand resonance, and this book is an all-inclusive guide to generating ideas and creating brand applications that are sure to resonate with an audience.  Read more...

 
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More About Designing Brand Experience by Robin Landa
 
 
 
Overview
In today's competitive marketplace, establishment of a creative brand identity is crucial to achieving brand resonance, and this book is an all-inclusive guide to generating ideas and creating brand applications that are sure to resonate with an audience. A highly illustrative examination of each phase of the branding process includes comprehensive coverage of such brand applications as graphic design and advertising that contribute to the cumulative brand experience. Readers will gain valuable insight into designing individual brand applications such as logos, promotional design, information design, and unconventional formats, while considering helpful comments and full-color illustrations from award-winning, highly respected designers and creative directors the world over.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9781401848873
  • ISBN-10: 1401848877
  • Publisher: Cengage Learning
  • Publish Date: August 2005
  • Page Count: 271
  • Dimensions: 10.04 x 7.96 x 0.55 inches
  • Shipping Weight: 1.56 pounds

Series: Graphic Design/Interactive Media

Related Categories

Books > Business & Economics > Advertising & Promotion
Books > Business & Economics > Marketing - General
Books > Computers > Computer Graphics

 
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