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Designing for Growth : A Design Thinking Tool Kit for Managers
by Jeanne Liedtka and Tim Ogilvie


Overview - Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.  Read more...

 
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More About Designing for Growth by Jeanne Liedtka; Tim Ogilvie
 
 
 
Overview
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

 
Details
  • ISBN-13: 9780231158381
  • ISBN-10: 0231158386
  • Publisher: Columbia Business School Publishing
  • Publish Date: June 2011
  • Page Count: 227
  • Reading Level: Ages 22-UP
  • Dimensions: 8.8 x 8.79 x 0.92 inches
  • Shipping Weight: 1.81 pounds


Related Categories

Books > Business & Economics > Development - Business Development
Books > Business & Economics > Management - General

 
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