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Differentiate or Die : Survival in Our Era of Killer Competition
by Jack Trout and Steve Rivkin


Overview - A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty.  Read more...

 
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More About Differentiate or Die by Jack Trout; Steve Rivkin
 
 
 
Overview
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

 
Details
  • ISBN-13: 9780470223390
  • ISBN-10: 0470223391
  • Publisher: John Wiley & Sons
  • Publish Date: March 2008
  • Page Count: 262
  • Dimensions: 9.15 x 6.38 x 0.95 inches
  • Shipping Weight: 0.98 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Advertising & Promotion

 
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