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The Discipline of Market Leaders
by Michael Treacy and Fred Wiersema


Overview - New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.  Read more...

 
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More About The Discipline of Market Leaders by Michael Treacy; Fred Wiersema
 
 
 
Overview
New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

 
Details
  • ISBN-13: 9780201407198
  • ISBN-10: 0201407191
  • Publisher: Basic Books (AZ)
  • Publish Date: January 1997
  • Page Count: 210
  • Dimensions: 8.31 x 5.34 x 0.6 inches
  • Shipping Weight: 0.5 pounds


Related Categories

Books > Business & Economics > Marketing - General
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