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Distribution Management : Fourth Edition
by Dr. Thomas Decarlo


Overview - This item is non-returnable

About the Author: Thomas E. DeCarlo is the Ben S. Weil Endowed Chair of Industrial Distribution and Professor of Marketing and Industrial Distribution at the University of Alabama at Birmingham. He has taught in executive MBA programs in China (Beijing, Chongqing), Iowa State University, and the University of Georgia and has been recognized for his outstanding teaching and business impact on several occasions.
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More About Distribution Management by Dr. Thomas Decarlo
 
 
 
Overview
This item is non-returnable

About the Author: Thomas E. DeCarlo is the Ben S. Weil Endowed Chair of Industrial Distribution and Professor of Marketing and Industrial Distribution at the University of Alabama at Birmingham. He has taught in executive MBA programs in China (Beijing, Chongqing), Iowa State University, and the University of Georgia and has been recognized for his outstanding teaching and business impact on several occasions. Dr. DeCarlo has also conducted many seminars and research projects dealing with new product development, market analysis and segmentation, sales force and brand management for companies such as 3M, Agenta Biotechnologies, Lockheed Martin, Andersen Windows, Vermeer Manufacturing, among others. His primary research interests deal with strategic issues in sales force management, customer relationship management, and marketing communications. Dr. DeCarlo's research has been published in journals such as, Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Journal of International Business Studies, Journal of Service Research, and Industrial Marketing Management. He is co-author of Sales Management, a top- selling sales management textbook and personal selling textbook. He earned his Ph.D. from the University of Georgia.

 
Details
  • ISBN-13: 9781532511004
  • ISBN-10: 1532511000
  • Publisher: BAM Publish
  • Publish Date: August 2016


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