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Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does--and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the "wrong" way to motivate people for today's challenges. In "Drive," he reveals the three elements of true motivation:
*Autonomy - the desire to direct our own lives
*Mastery - the urge to get better and better at something that matters
*Purpose - the yearning to do what we do in the service of something larger than ourselves
Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
"Drive" is bursting with big ideas -- the rare book that will change how you think and transform how you live.
- ISBN-13: 9781594488849
- ISBN-10: 1594488843
- Publisher: Riverhead Books
- Publish Date: December 2009
- Page Count: 242
- Reading Level: Ages 18-UP
Publishers Weekly® Reviews
- Reviewed in: Publishers Weekly, page 46.
- Review Date: 2009-10-19
- Reviewer: Staff
According to Pink (A Whole New Mind), everything we think we know about what motivates us is wrong. He pits the latest scientific discoveries about the mind against the outmoded wisdom that claims people can only be motivated by the hope of gain and the fear of loss. Pink cites a dizzying number of studies revealing that “carrot and stick” can actually significantly reduce the ability of workers to produce creative solutions to problems. What motivates us once our basic survival needs are met is the ability to grow and develop, to realize our fullest potential. Case studies of Google's “20 percent time” (in which employees work on projects of their choosing one full day each week) and Best Buy's “Results Only Work Environment” (in which employees can work whenever and however they choose—as long as they meet specific goals) demonstrate growing endorsement for this approach. A series of appendixes include further reading and tips on applying this method to businesses, fitness and child-rearing. Drawing on research in psychology, economics and sociology, Pink's analysis—and new model—of motivation offers tremendous insight into our deepest nature. (Jan.)