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The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber and Michael E. Gerber

Overview -

In this compact disc edition of the totally revised underground bestseller — The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.  Read more...



 

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More About The E-Myth Revisited by Michael E. Gerber; Michael E. Gerber
 
 
 
Overview

In this compact disc edition of the totally revised underground bestseller — The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business — from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed — and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.


 
Details
  • Publisher: HarperCollins
  • Date: Mar 2005
 
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