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E-Riches 2.0 : Next-Generation Marketing Strategies for Making Millions Online
by Scott C. Fox

Overview - Whether you're running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of "Internet Riches," top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success.  Read more...

 
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More About E-Riches 2.0 by Scott C. Fox
 
 
 
Overview
Whether you're running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of "Internet Riches," top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, "e-Riches 2.0 "reveals how to: - build a fan base around yourself, your product, and your business - build your email list - use the latest e-market-ing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, auto-responders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace - energize your online copywriting skills - pitch a news story...then be ready to convert visitors once it brings them to your site Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success. "Buy the book and get a free membership in Scott Fox's Internet business coaching and training Forum at ClickMillionaires.com. Ask questions, develop your business ideas and online marketing strategies, meet fellow entrepreneurs, and get personalized help from Scott Fox and his team--all free with purchase."

 
Details
  • ISBN-13: 9780814414620
  • ISBN-10: 0814414621
  • Publisher: AMACOM/American Management Association
  • Publish Date: May 2009
  • Page Count: 336
  • Reading Level: Ages 18-NA


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > E-Commerce - Internet Marketing
Books > Business & Economics > Small Business - General

 
Publishers Weekly Reviews

Publishers Weekly® Reviews

  • Reviewed in: Publishers Weekly, page 39.
  • Review Date: 2009-04-06
  • Reviewer: Staff

Fox (Internet Riches), an e-business success coach (who lists Bill O’Reilly and Larry King among his client list), offers a beginner’s guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no longer a series of one-way blasts at consumers but a two-way communications system, and that an increasingly personal approach is expected from online business; he urges marketers not to waste energy trying to get customers to their own Web sites, but to get online and find customers where they are already hanging out. He explains the best ways to utilize e-mail lists and newsletters, RSS feeds, online viral marketing, social networking (Facebook, LinkedIn), microblogging (Twitter), online video and radio/podcasts, tele-seminars and webinars, search engine keyword advertising and affiliate program advertising. Interviews with specialists and real-life examples round out the lessons. The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution. (June)

 
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