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Enchantment : The Art of Changing Hearts, Minds, and Actions
by Guy Kawasaki


Overview - Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con-verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.  Read more...

 
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More About Enchantment by Guy Kawasaki
 
 
 
Overview
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con-verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.

Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.


 
Details
  • ISBN-13: 9781591845836
  • ISBN-10: 1591845831
  • Publisher: Portfolio
  • Publish Date: December 2012
  • Page Count: 211
  • Reading Level: Ages 18-UP
  • Dimensions: 7.9 x 5.3 x 0.7 inches
  • Shipping Weight: 0.45 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Organizational Development
Books > Family & Relationships > General

 
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