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The Entertainment Marketing Revolution : Bringing the Moguls, the Media, and the Magic to the World
by Al Lieberman and Pat Esgate


Overview -

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks-and shows exactly how to find and reach your market in today's insanely competitive marketplace.  Read more...


 
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Language: English

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More About The Entertainment Marketing Revolution by Al Lieberman; Pat Esgate
 
 
 
Overview

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks-and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.


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Details
  • ISBN: 9780131517271
  • Publisher: Pearson Education
  • Imprint: FT Press
  • Date: May 2002
 
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