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Entrepreneurship For Dummies
by Kathleen Allen, PhD

Overview -

Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step.  Read more...


 
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Language: English

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More About Entrepreneurship For Dummies by Kathleen Allen, PhD
 
 
 
Overview

Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, test distribution, and create a business plan. Discover how to find the best legal structure, business model, organization plan, marketing plan, and financial plan.

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This item is Non-Returnable.

 
Details
  • ISBN: 9781118069301
  • Publisher: Wiley
  • Imprint: For Dummies
  • Date: Apr 2011
 
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