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Essential Principles for Fundraising Success : An Answer Manual for the Everyday Challenges of Raising Money
by G. Douglass Alexander and Kristina J. Carlson


Overview - Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money.  Read more...

 
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More About Essential Principles for Fundraising Success by G. Douglass Alexander; Kristina J. Carlson
 
 
 
Overview
Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising--developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies

 
Details
  • ISBN-13: 9781118427330
  • ISBN-10: 1118427335
  • Publisher: Jossey-Bass
  • Publish Date: October 2005
  • Page Count: 208
  • Dimensions: 10 x 7.01 x 0.44 inches
  • Shipping Weight: 0.81 pounds


Related Categories

Books > Business & Economics > Small Business - General
Books > Business & Economics > Nonprofit Organizations & Charities - Fundraising & Grants

 
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