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Expand, Grow, Thrive : 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method
by Pete Canalichio


Overview - Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way.  Read more...

 
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More About Expand, Grow, Thrive by Pete Canalichio
 
 
 
Overview
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way.
The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.


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Details
  • ISBN-13: 9781787437821
  • ISBN-10: 1787437825
  • Publisher: Emerald Publishing Limited
  • Publish Date: February 2018
  • Page Count: 352
  • Dimensions: 9 x 6.3 x 1.1 inches
  • Shipping Weight: 1.45 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > International - Marketing
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