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The Experience Economy : Work is Theatre & Every Business a Stage
by B. Joseph Pine and James H. Gilmore


Overview - With Every Business a Stage, authors Pine & Gilmore raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.  Read more...

 
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More About The Experience Economy by B. Joseph Pine; James H. Gilmore
 
 
 
Overview
With Every Business a Stage, authors Pine & Gilmore raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.

 
Details
  • ISBN-13: 9780875848198
  • ISBN-10: 0875848192
  • Publisher: Harvard Business School Press
  • Publish Date: April 1999
  • Page Count: 254
  • Dimensions: 9.4 x 6.38 x 1 inches
  • Shipping Weight: 1.21 pounds


Related Categories

Books > Business & Economics > Marketing - General
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