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Fashion Entrepreneur : Starting Your Own Fashion Business
by Sandra Burke


Overview -

FASHION ENTREPRENEUR, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries.

This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.  Read more...


 
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More About Fashion Entrepreneur by Sandra Burke
 
 
 
Overview

FASHION ENTREPRENEUR, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries.

This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.

The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.


 
Details
  • ISBN-13: 9780987668318
  • ISBN-10: 0987668315
  • Publisher: Burke Publishing
  • Publish Date: May 2013
  • Page Count: 175
  • Dimensions: 11.68 x 8.3 x 0.42 inches
  • Shipping Weight: 1.52 pounds

Series: Fashion Designers (Paperback) #4

Related Categories

Books > Business & Economics > Industries - Fashion & Textile Industry

 
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