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Fashion Marketing & Merchandising
by Mary G. Wolfe


Overview - Fashion Marketing & Merchandising motivates students to examine the business aspects of the fashion world and the career opportunities it offers. Students learn about the entire textile/apparel/retail soft goods chain, its economic fundamentals, and strategies for retail success.  Read more...

 
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More About Fashion Marketing & Merchandising by Mary G. Wolfe
 
 
 
Overview
Fashion Marketing & Merchandising motivates students to examine the business aspects of the fashion world and the career opportunities it offers. Students learn about the entire textile/apparel/retail soft goods chain, its economic fundamentals, and strategies for retail success. The text

  • Describes new retail trends, including showrooming and omni-channel retailing with the latest Internet, mobile, and social media strategies.
  • Reports the latest advances in textiles, manufacturing, mass customization, and niche specialization.
  • Discusses the greater emphasis on ethics, social responsibility, environmental sustainability, and data security.
  • Reports successful fashion merchandising activities that satisfy the changing consumer market.
  • Explains computer technologies such as robotic manufacturing, automatic merchandise replenishment, radio frequency identification (RFID), and Internet retailing.
  • Examines fashion industry globalization and business consolidation.
  • Discusses how to prepare for career opportunities in fashion, including entrepreneurship.
  • Identifies industry trade groups and publications that help students gain added knowledge now and contacts in their professional careers.

 
Details
  • ISBN-13: 9781619604926
  • ISBN-10: 1619604922
  • Publisher: Goodheart-Wilcox Publisher
  • Publish Date: May 2013
  • Page Count: 672
  • Reading Level: Ages 15-19
  • Dimensions: 11.1 x 8.7 x 1.1 inches
  • Shipping Weight: 3.6 pounds


Related Categories

Books > Business & Economics > Industries - Fashion & Textile Industry
Books > > Fashion & Accessories
Books > Education > General

 
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