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Focus : The Future of Your Company Depends on It
by Al Ries


Overview -

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.  Read more...


 
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More About Focus by Al Ries
 
 
 
Overview

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.


 
Details
  • ISBN-13: 9780060799908
  • ISBN-10: 0060799900
  • Publisher: Harperbusiness Essentials
  • Publish Date: October 2005
  • Page Count: 304


Related Categories

Books > Business & Economics > Marketing - Research
Books > Business & Economics > Management - General

 
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