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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing
by Doug McKenzie-Mohr


Overview -

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs.  Read more...


 
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More About Fostering Sustainable Behavior by Doug McKenzie-Mohr
 
 
 
Overview

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.

How then do we go about transforming people's good intentions into action? "Fostering Sustainable Behavior" explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:

  • Target unsustainable behaviors and identify the barriers to change
  • Understand various commitment strategies
  • Communicate effective messages
  • Enhance motivation and invite participation

The strategies outlined in this groundbreaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energy efficiency, and alternative transportation.

Doug McKenzie-Mohr, PhD, is an award-winning environmental psychologist who specializes in designing programs to promote sustainable behavior. He is the founder of community-based social marketing and has delivered workshops on the topic to more than fifty thousand program managers around the world. Dr. McKenzie-Mohr has also served as an advisor for Canada's public education efforts on climate change.

 
Details
  • ISBN-13: 9780865716421
  • ISBN-10: 0865716420
  • Publisher: New Society Publishers
  • Publish Date: February 2011
  • Page Count: 171


Related Categories

Books > Business & Economics > Development - Sustainable Development
Books > Business & Economics > Marketing - General
Books > Business & Economics > Consumer Behavior - General

 
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