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The Four Pillars of Politics : Why Some Candidates Don't Win and Others Can't Lead
by James T. Kitchens and Larry Powell


Overview - The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book fear, national narcissism, consumerism, and religion serve as attitudinal anchors that American voters use in making their voting decisions.  Read more...

 
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More About The Four Pillars of Politics by James T. Kitchens; Larry Powell
 
 
 
Overview
The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book fear, national narcissism, consumerism, and religion serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism."

 
Details
  • ISBN-13: 9781498507226
  • ISBN-10: 1498507220
  • Publisher: Lexington Books
  • Publish Date: June 2015
  • Page Count: 122

Series: Lexington Studies in Political Communication

Related Categories

Books > Political Science > Political Process - General
Books > Language Arts & Disciplines > Communication Studies
Books > Social Science > Media Studies

 
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