Feminism isn't dead. It just isn't very cool anymore. Enter Full Frontal Feminism, a book that embodies the forward-looking messages that author Jessica Valenti propagates on her popular website, Feministing.com. Covering a range of topics, including pop culture, health, reproductive rights, violence, education, and relationships, Valenti provides young women a primer on why feminism matters. Valenti knows better than anyone that young women need a smart-ass book that deals with real-life issues in a style they can relate to. No rehashing the same old issues. No belaboring where today's young women have gone wrong. Feminism should be something young women feel comfortable with, something they can own. Full Frontal Feminism is sending out a message to readers: Yeah, you're feminists, and that's actually pretty frigging cool.