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The Game-Changer : How You Can Drive Revenue and Profit Growth with Innovation
by A. G. Lafley and Ram Charan


Overview - How you can increase and sustain organic revenue and profit growth . . . whether you're running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent.  Read more...


 
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More About The Game-Changer by A. G. Lafley; Ram Charan
 
 
 
Overview
How you can increase and sustain organic revenue and profit growth . . . whether you're running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

- Make consumers and customers the boss, not the CEO or the management team
- Innovate to grow a mature business
- Develop higher growth, higher margin businesses
- Create new customers and new markets
- Revitalize a business model
- Reach outside your own business and tap into the abundant brainpower and creativity of the world
- Integrate innovation into the mainstream of your managerial decision making
- Manage risk
- Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win--arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.

 
Details
  • ISBN-13: 9780307381736
  • ISBN-10: 0307381730
  • Publisher: Crown Business
  • Publish Date: April 2008
  • Page Count: 336
  • Dimensions: 9.5 x 6.44 x 1.26 inches
  • Shipping Weight: 1.47 pounds


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Books > Business & Economics > Leadership

 
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