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Giants of Enterprise : Seven Business Innovators and the Empires They Built
by Richard S. Tedlow


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Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.  Read more...


 
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More About Giants of Enterprise by Richard S. Tedlow
 
 
 
Overview

Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

. George Eastman and his invention of the Kodak camera;

. Thomas Watson of IBM;

. Henry Ford and his automobile;

. Charles Revson and his use of television advertising to drive massive sales for Revlon;

. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;

. Andrew Carnegie and his steel empire;

. Sam Walton and his unprecedented retail machine, Wal-Mart.

 
Details
  • ISBN-13: 9780066620367
  • ISBN-10: 0066620368
  • Publisher: HarperBusiness
  • Publish Date: July 2003
  • Page Count: 544


Related Categories

Books > Business & Economics > Leadership
Books > Business & Economics > Corporate & Business History - General
Books > Business & Economics > Free Enterprise

 
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