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For God, Country & Coca-Cola : The Definitive History of the Great American Soft Drink and the Company That Makes It
by Mark Pendergrast


Overview - From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga.  Read more...

 
Paperback - Revised Ed.
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More About For God, Country & Coca-Cola by Mark Pendergrast
 
 
 
Overview
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.

 
Details
  • ISBN-13: 9780465029174
  • ISBN-10: 0465029175
  • Publisher: Basic Books (AZ)
  • Publish Date: May 2013
  • Page Count: 523
  • Dimensions: 9 x 6.1 x 1.7 inches
  • Shipping Weight: 1.55 pounds


Related Categories

Books > Business & Economics > Corporate & Business History - General
Books > Business & Economics > Industries - Food Industry
Books > History > United States - General

 
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