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Good Food, Great Business : How to Take Your Artisan Food Idea from Concept to Marketplace
by Susie Wyshak


Overview - For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing.  Read more...

 
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More About Good Food, Great Business by Susie Wyshak
 
 
 
Overview
For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.

 
Details
  • ISBN-13: 9781452107080
  • ISBN-10: 1452107084
  • Publisher: Chronicle Books
  • Publish Date: November 2014
  • Page Count: 256


Related Categories

Books > Business & Economics > Industries - Food Industry
Books > Business & Economics > Development - General
Books > Business & Economics > Entrepreneurship

 
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