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Google Analytics 2.0
by Jerri L. Ledford and Mary E. Tyler

Overview -

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0 , such as cross-segment reporting and drilldown content that enhance analysis.  Read more...


 
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Language: English

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More About Google Analytics 2.0 by Jerri L. Ledford; Mary E. Tyler
 
 
 
Overview

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.


This item is Non-Returnable.

 
Details
  • ISBN: 9780470549421
  • Publisher: Wiley
  • Date: June 2009
 
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