(0)
 
Google Analytics
by Justin Cutroni

Overview -

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.  Read more...


 
Paperback
  • Retail Price: $29.99
  • $21.89
    (Save 27%)

Add to Cart + Add to Wishlist

In Stock. Usually ships within 24 hours.

FREE Shipping for Club Members
Not a member? Join Today!
 
 
New & Used Marketplace 29 copies from $3.75
 
 
 

More About Google Analytics by Justin Cutroni
 
 
 
Overview

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.

"Google Analytics" shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration

 
Details
  • ISBN-13: 9780596158002
  • ISBN-10: 0596158009
  • Publisher: O'Reilly Media
  • Publish Date: September 2010
  • Page Count: 200


Related Categories

Books > Computers & Internet > Web - Search Engines

 
BAM Customer Reviews

DISCUSSION