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The Googlization of Everything : (and Why We Should Worry)
by Siva Vaidhyanathan


Overview - In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--"To organize the world's information and make it universally accessible"--and its much-quoted motto, "Don't be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google--and the growing resistance to its expansion across the globe.  Read more...

 
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More About The Googlization of Everything by Siva Vaidhyanathan
 
 
 
Overview
In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--"To organize the world's information and make it universally accessible"--and its much-quoted motto, "Don't be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google--and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.

 
Details
  • ISBN-13: 9780520272897
  • ISBN-10: 0520272897
  • Publisher: University of California Press
  • Publish Date: March 2012
  • Page Count: 265
  • Dimensions: 8.97 x 6.06 x 0.66 inches
  • Shipping Weight: 0.83 pounds


Related Categories

Books > Computers > Web - Search Engines
Books > Computers > Social Aspects

 
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