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The Great A&P and the Struggle for Small Business in America
by Marc Levinson


Overview -

One of The Wall Street Journal 's Best Non fiction Books of 2011.

From modest beginnings as a tea shop, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, with nearly sixteen thousand stores.  Read more...


 
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More About The Great A&P and the Struggle for Small Business in America by Marc Levinson
 
 
 
Overview

One of The Wall Street Journal's Best Non fiction Books of 2011.

From modest beginnings as a tea shop, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, with nearly sixteen thousand stores. But its explosive growth made it a mortal threat to mom-and-pop grocery stores across the nation. Main Street fought back tooth and nail, leading the Hoover, Roosevelt, and Truman administrations to investigate the Great A&P. In a remarkable court case, the government pressed criminal charges against the company for selling food too cheaply-and won.

In The Great A&P and the Struggle for Small Business in America, the acclaimed historian Marc Levinson tells the story of a struggle between small business and big business that tore America apart. George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer-entrepreneur who led A&P through seven decades of rapid changes. Together, they set the stage for the modern consumer economy by turning an archaic retail industry into a highly efficient system for distributing food at low cost.


 
Details
  • ISBN-13: 9780809051434
  • ISBN-10: 0809051435
  • Publisher: Hill & Wang
  • Publish Date: September 2012
  • Page Count: 358
  • Dimensions: 8.25 x 5.57 x 1 inches
  • Shipping Weight: 0.74 pounds


Related Categories

Books > Business & Economics > Government & Business
Books > Business & Economics > Free Enterprise
Books > History > United States - 20th Century

 
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