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The Growth Gears : Using a Market-Based Framework to Drive Business Success
by Art Saxby and Pete Hayes


Overview - WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective.  Read more...

 
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More About The Growth Gears by Art Saxby; Pete Hayes
 
 
 
Overview
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth

 
Details
  • ISBN-13: 9781599325897
  • ISBN-10: 1599325896
  • Publisher: Advantage Media Group
  • Publish Date: February 2016
  • Page Count: 228
  • Dimensions: 9.2 x 6.2 x 0.8 inches
  • Shipping Weight: 1.1 pounds


Related Categories

Books > Business & Economics > Marketing - General
Books > Business & Economics > Development - Business Development
Books > Business & Economics > Strategic Planning

 
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