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Guerrilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
by Jay Conrad Levinson and Jeannie Levinson and Amy Levinson


Overview - When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.  Read more...

 
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More About Guerrilla Marketing by Jay Conrad Levinson; Jeannie Levinson; Amy Levinson
 
 
 
Overview
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

 
Details
  • ISBN-13: 9780618785919
  • ISBN-10: 0618785914
  • Publisher: Houghton Mifflin
  • Publish Date: May 2007
  • Page Count: 368
  • Dimensions: 9 x 6.01 x 0.95 inches
  • Shipping Weight: 1 pounds


Related Categories

Books > Business & Economics > Marketing - General

 
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