Coupon
HBR Guide to Building Your Business Case
by Raymond Sheen and Amy Gallo


Overview -

Get your idea off the ground.

You've got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust.  Read more...


 
Paperback
  • $19.95

Add to Cart + Add to Wishlist

In Stock Online.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
New & Used Marketplace 22 copies from $11.05
 
 
 

More About HBR Guide to Building Your Business Case by Raymond Sheen; Amy Gallo
 
 
 
Overview

Get your idea off the ground.

You've got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching.

The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to:

  • Spell out the business need for your idea
  • Align your case with strategic goals
  • Build the right team to shape and test your idea
  • Calculate the return on investment
  • Analyze risks and opportunities
  • Present your case to stakeholders


 
Details
  • ISBN-13: 9781633690028
  • ISBN-10: 1633690024
  • Publisher: Harvard Business School Press
  • Publish Date: July 2015
  • Page Count: 176
  • Dimensions: 8.9 x 5 x 0.8 inches
  • Shipping Weight: 0.4 pounds

Series: Harvard Business Review Guides

Related Categories

Books > Business & Economics > Strategic Planning
Books > Business & Economics > Business Communication - Meetings & Presentations
Books > Business & Economics > Project Management

 
BAM Customer Reviews